Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Alfa Romeo MiTo Quadrifoglio Verde, 2500 ballons & an Alfa competition

Alfa Romeo MiTo Quadrifoglio and 2500 Balloons Alfa in the UK rather like a bit of social media promotion. So they’ve set up a competition to promote the quite warm Alfa Romeo MiTo Quadrifoglio. But instead of just doing the usual ‘Like us on Facebook to win’, they’ve put a bit of thought in to the whole thing.

MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Fashion link-up creates Mii by Mango

FASHIONISTAS everywhere will only be thinking about Mii this summer, after Seat and fashion retailer Mango announced a team effort to produce a special edition city car. The Mii by Mango is just the first step in a partnership between the two Spanish giants, tweaking the surprisingly spacious little car with unique styling details and a special colour option called Nude. Dark grey alloy wheels, different side skirts and Mii by Mango badges mark the model out from its more straight-laced siblings.